Creating one viral video with computer graphics (CG) can be much cheaper than blogger advertising or a large-scale advertising campaign for a brand. Advertising with bloggers requires high fees, especially when it comes to popular personalities with large audiences. Complex advertising campaigns involve multiple resources and specialists which increase costs. In contrast, a viral video focuses on the work of a team of designers and animators, which requires less financial investment. It makes the production of a CG commercial often more cost-effective for the brand.